Film Poster Analysis

What genre is the film? Romantic Comedy

Which genre conventions are referred to? The genre conventions referred to are the two main characters in a close up right in the middle of the page, and there acting flirty so you can see theres a relationship between them and the characters names are above the right character so you know straight away whos who and the title is at the bottom.

Which Conventions of the form are used? Conventions of the form used are the picture of the two main characters, the title of the film, the actors names, the website and the credits.

Describe the mise-en-scene in detail including location, lighting, costume, make-up 

It is a studio shoot and the lighting is very bright and natural, they are dressed in very casual clothing but there hair and make-up is all done up nice.

What symbols are used in the poster? Do you need audience foreknowledge to decode the symbols?

His tie is undone and there both dressed in casual clothing which shows they are relaxed but also they have a look of wealth about them because they have nice teeth and he has a suit on and she has nice earrings. There also using hand symbols to suggest sexual inuedo, the audience in other parts of the world may not understand this 

What are the main figures/objects/background of the poster? Are they represented photographically?

The main figures/objects/background of the poster are the people as they are looking flirty with each other.

How does the layout of the poster affect its message?

The layout of the poster affects the message because there doing risk-ay hand actions which gives hints to what the film is about.

Describe why the designer has used the particular typeface?

The designer has used a plain, printed typeface because the environment there in is relaxed and casual so they just use a plain typeface.

What visual camera techniques have been used?

Its a very natural picture and its a straight on picture to show that its just relaxed and its its not dramatic its just a natural shot.

Are the messages in the poster primarily visual, verbal, or both?

The messages in the poster are primarily visual as there isn't really any text to read and theres  no tag line so its just a picture to look at.

Who do you think is the intended audience for the poster? Why?

I think the intended audience for the poster is for young adults/adults as it looks quite rude and its for over 15's. Also i don't think children of a young age would understand what the film is about.

Given that all movie posters have the same purpose - to get audience to go see a movie - what persuasive techniques does the poser use?

This movie poster has persuasive techniques because he is looking at her and he's interested in her but she is interested in the audience and you know if you watch the film you are gonna know a secret of her that he doesn't know and you would want to watch it to know.

What USP is used?

It has Justin Timberlake in it and he is very famous and popular which will make people want to see it because he is in it.

Are 'expert witnesses (i.e. critics) quoted?

There are none

What pleasures (gratifications) are promised by the poster?

You can see by the photo of there hand gesture and there faces that it will be romance and abit of cheeky humour

How is attention gained (humour, shock, surprise familiar face of a star)?

Having Justin Timberlake in it will make it more popular as he is very famous and people will want to see him in it.

 How does the tagline work? (humour, pun, alliteration?)

There isn't a tagline.